SOFIA  VIERA

Freelance Writer, Tarot Reader + Shopping Writer @ E! Online

PORTFOLIO

A woman with glasses smiling with eyes closed, wearing a black and white patterned top, bandana, and jewelry, holding a glass of red drink, standing in front of large windows.

PORTFOLIO

mercedes.sofia.viera@gmail.com

Holi! I'm Sofía (she/they), a queer journalist, tarot reader, and copywriter from Puerto Rico who currently resides in Brooklyn. I’ve written about beauty, queerness, latinidad, culture, astrology, music, wellness, fashion, and shopping. I’m currently a shopping writer for E! Online.

My work has been published on Refinery29, Allure, Business of Fashion. The Cut, Them, Popsugar, Teen Vogue, Women’s Health, Well+Good, Coveteur, InStyle, NYLON, Remezcla, and more. I’ve also been a freelance copywriter for L’Oreal Paris and LUNA MAGIC. I have a journalism degree from Rutgers University.

I’m always open to take on work, so let’s connect! Follow me on Instagram, Twitter, and TikTok! <3

Select Editorial Works

How Bad Bunny’s Super Bowl Performance Destroyed Latina Beauty Stereotypes
ALLURE

BEAUTY

〰️

BEAUTY 〰️

Investors’ Conservative Panic Isn’t Silencing Queer Beauty Founders
BUSINESS OF FASHION

This Hispanic Heritage Month, I Feel Less Represented in Beauty Than Ever
ALLURE

Mezy Beauty Is a Hot Mess & That’s Just How They Like It
REMEZCLA

The $30 Blush The Pitt Stars Wore for the “Most Ethereal Flush” on the Emmys Red Carpet
E! NEWS

MUSIC

〰️

MUSIC 〰️

I Quit Androgyny And Embraced Femininity. It's Complicated.
COVETEUR

Do Non-Binary Shoppers Really Want More Genderless Collections?
REFINERY29

The Next Celebrity Shoe Trend Is... Going As Barefoot As Possible
E! NEWS

Meet Neysha De León, the Designer of Bad Bunny’s Met Gala Pava
REMEZCLA

QUEERNESS

〰️

QUEERNESS 〰️

An Open Secret: How My Queerness is Tied to Lesbians of Puerto Rico’s Past
REFINERY29

Loverbar Was A Safe Space For Queer Puerto Ricans; That’s Exactly Why It Got Raided
REFINERY29

What Happened After the NYPD Shut Down a Queer Puerto Rican After-Party
THEM

Our Queer Foremothers Fought to Create Spaces for Us. These Latines Carry Their Legacy
REFINERY29

CULTURE

〰️

CULTURE 〰️

The Coffee-Shop Owner Calling Out Gentrification in Brooklyn
THE CUT

Tribeca’s “Esta Isla” Is The Mythic Coming-Of-Age, Puerto Rican Film I Needed
LATINA MEDIA

The Dark Turn in Fandom: How Online Spaces Became a Breeding Ground for Harassment and Doxxing
COLLIDER

The Key To Healthy Friendships Between Autistic And Neurotypical People, According To Autism Experts
WOMEN’S HEALTH

ASTROLOGY & TAROT

〰️

ASTROLOGY & TAROT 〰️

Everything To Know About Your Chiron Sign, The Astrological Key To Healing And Growth
WOMEN’S HEALTH

How To Queer Up Astrology & Tarot, According To Gender-Queer & Non-Binary Brujxs
REMEZCLA

Tarot Is My Most Authentic Boricua Practice — I'm Leaning Into It This Summer
PS (POPSUGAR)

I Let Astrology Decide My Skincare Routine — & It Actually Worked
REFINERY29

FASHION

〰️

FASHION 〰️

We Gave Yeri Mua a Tarot Reading – Here’s What Happened
REMEZCLA

K-Pop Group KARD Covered Peso Pluma & Anitta’s ‘Bellakeo’ & Talked to Us About It
REMEZCLA

RBD’s Christian Chávez Is Reclaiming His Queer Coming Out Story
REFINERY29

Lava La Rue Talks Debut Album STARFACE, Sapphic Aliens, & Courtney Love
TEEN VOGUE

SHOPPING

〰️

SHOPPING 〰️

The Heated Rivalry-Inspired Merch That Is Keeping Us at The Cottage
E! NEWS

Do I Need It? A Dermatologist on If We Really Need That TikTok-Viral LED Red Light Gua Sha
E! NEWS

This Versatile Asymmetrical Shoulder Bag Is R29 Editor (& Taylor Swift!) Approved
REFINERY29

What To Wear To 5 Major K-Pop Tours
NYLON

I’m also a 
                        ⋆˙⟡ Tarot Reader ⋆˙⟡

I offer personal and event readings. I’m also available for expert quotes or services for socials.

Harper’s Bazaar:

What Exactly Is “Diva Week”? We Break Down Pop’s Powerhouse Calendar Event

Her Campus:

Your Halloween Night Tarot Spread, Based On Your Zodiac Sign

Harper’s Bazaar:

Kate Moss, FKA Twigs, Jennie, Aaliyah—Why Are So Many Stars Born on January 16?

TODAY

How to read tarot cards, according to the pros

LET’S WORK TOGETHER! ♡

A woman standing inside near a curtain with a smile, wearing glasses, a patterned bandana, a sleeveless brown top, a necklace, a black skirt, and white shoes, with her hands behind her back.